The key to delivering a successful speech is showing your audience members that you care about them. You don’t want listeners to view you as a salesperson pitching a product. You want them to see you as a leader who has their best interests at heart.
The good news is that you don’t need to be a mind reader to build a strong connection with listeners. Instead, you can focus on knowing your audience, using inclusive pronouns, referencing the present and highlighting the benefits of your idea.
To learn more about these techniques, read my new article, “It’s All about the Audience” (which was published in the November issue of Toastmaster magazine and posted on the Harvard Extension School blog).